Why are successful dealers implementing Service Marketing in their aftersales departments? Not only to obtain more revenue, but also to address two characteristics of the current industry:
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Selling to a new customer is much harder and more expensive than selling to an existing one. However, many dealers tend to focus their efforts on generating new customers.
What happens when a customer’s warranty is about to expire? In many cases, customers take their vehicles to independent workshops, or maybe to another dealership. The reasons may be many: cost, proximity, or ease of booking an appointment… but there’s one reason that remains hidden.
New habits, coupled with the adoption of new zero-emission mobility alternatives, are changing marketing approaches towards a model centered around the use of electric energy.
The automotive and energy sectors are currently experiencing one of the most significant transformations in history due to the increased presence of electric vehicles across all segments. This requires adaptation to new specializations and business models.
Even when the industry goes through a slump in sales, dealers know that there are always customers. But the question is… how to attract them? The right marketing strategy can help the dealership obtain new prospects and customers.
“We’re measuring everything, but keep getting the same results”… this is a common problem reported by managers who are faced with an immensity of data that doesn’t seem to say anything in particular. The best tools won’t work without good practices and training.
The global COVID-19 situation impacts all industries and dealerships are no exception. The sale of parts, vehicles and services is suffering a significant decline, and we will all need to reverse this trend as quickly as possible when the situation begins to improve.
In 2019, customer retention after a car’s warranty expired was 15%. This data from the U.S. market may vary a bit by region, but alarm bells should be sounding: Dealers are losing over 80% of potential service sales!