Effective workshop management is imperative for the Service Manager, whose goal is to ensure that each work hour is used efficiently, not only to cover the dealership’s fixed costs, but to transform the Service Department into a profit generator.
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In the ever-changing world of auto dealerships, every moment counts. Managers, your quest is clear: providing your customers with an excellent experience while optimizing your operations for efficiency. Your DMS can help…let’s see how through some real-life examples.
Dealership leaders, no matter the specific market or industry, are looking to achieve similar goals… be more profitable and more efficient, sell more and grow as a business. There are many different strategies you can deploy to achieve these objectives.
Global trends, added to the local and regional panorama, will require focusing on after-sales to make dealerships more profitable, but also to offer a unique experience to customers.
Time is money, and when you start analyzing how long each task of a simple workshop service takes, an eye-opening truth comes to light: we spend a lot of time on avoidable tasks.
Over 80% of customers choose an independent workshop after their car’s warranty expires. This is how we started the first part of our article. Today, instead, we´ll ask you this question: have you put into practice any of the tips in Part 1 to revert this situation?
If you are a dealer looking to professionalize and grow your Service Department, then you should start asking yourself what every management expert asks… is it possible to automate daily tasks in order to make room for more important activities?
In 2019, customer retention after a car’s warranty expired was 15%. This data from the U.S. market may vary a bit by region, but alarm bells should be sounding: Dealers are losing over 80% of potential service sales!