The goal of every salesperson in the dealership is to close the deal with each prospect. However, sometimes the customer leaves without purchasing a vehicle and the dealership never learns the cause of the lost sale. Management may know that the sales staff does their job and contacts each prospect, but lingering doubts remain…
A GPS allows us to see the condition of the roads and our surroundings, and helps us detect upcoming obstacles, the fastest routes are, and where it is safe to drive. This helps us stay ahead of situations.
Every manager needs to measure, control and improve their department’s Key Performance Indicators (KPIs) in order to reach the maximum potential for revenue and performance. Although this is essential for any business, there is another task just as important and that many dealers do not perform: detecting possible money leaks.
Why are successful dealers implementing Service Marketing in their aftersales departments? Not only to obtain more revenue, but also to address two characteristics of the current industry:
[contact-form-7 id=”10105″ title=”Formulario de contacto | ENG”]
[contact-form-7 id=”10140″ title=”Formulario de contacto | ESP”]
