Why are successful dealers implementing Service Marketing in their aftersales departments? Not only to obtain more revenue, but also to address two characteristics of the current industry:
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Selling to a new customer is much harder and more expensive than selling to an existing one. However, many dealers tend to focus their efforts on generating new customers.
What happens when a customer’s warranty is about to expire? In many cases, customers take their vehicles to independent workshops, or maybe to another dealership. The reasons may be many: cost, proximity, or ease of booking an appointment… but there’s one reason that remains hidden.
New habits, coupled with the adoption of new zero-emission mobility alternatives, are changing marketing approaches towards a model centered around the use of electric energy.