| Autologica Blog


Top Features of Tracker CRM | Segmentation and Campaigns

Every dealer knows that a CRM is vital to increase sales, organize and monitor the sales team, and ensure that sales processes are followed. A CRM designed for dealerships offers special features that make it even more powerful.

What is segmentation? It means that all the contacts in your database (customers and leads) can belong to different groups according to characteristics, traits and data that you define. You can thus segment customers who, for example, are ‘travelers’, or whose favorite brand is ‘Buster’, or who bought their vehicle in ‘2017’. For each segment, you can then carry out a different marketing campaign.

How are segments created? With labels. By assigning labels, you can categorize leads in the database in order to segment them and carry out marketing campaigns.