With fully booked attendance, Auto.Tienda firmly established itself for the third consecutive year as one of the key meeting points for the automotive industry in the Southern Cone.
The event took place at the Goldencenter Hall and brought together renowned leaders in the sector: dealership owners, manufacturers, and technology solution providers.
From 9 AM to 6 PM, the main hall served as the stage for presentations, panels, and networking spaces where diverse perspectives were shared on the challenges and opportunities facing the industry.
More than 50 companies presented solutions ranging from lead generation to comprehensive business management, reflecting the breadth and dynamism of an ecosystem continuously reshaped by new technologies.
An Industry in Transformation
The dealership business has undergone several changes in recent years; on one hand, the purchasing experience has evolved as customers gain greater access to information about what they want to buy via the internet. It’s a new consumption model that pushes dealerships to adapt in order to stay competitive.
On the other hand, manufacturers increasingly demand efficiency and management controls: just selling units is no longer enough; maximizing efficiency and profitability is key. All this happens in an environment of digital and technological advances, with the emergence of Artificial Intelligence challenging everyone to reinvent themselves.
But at the same time, this technological environment offers innovative tools for growth, which was the core focus of Auto.Tienda.
The event put key topics at the forefront: Artificial Intelligence applied to management and sales, new digital after-sales services, electromobility and the entrance of Chinese vehicles, opportunities in financing, among others. Attendees also had the chance to explore interactive stands, participate in workshops offering insights on trends, and engage in educational sessions.
Autologica´s Participation in the Event
Autologica consultants led a session titled “Selling isn’t Always Winning: The Dashboard That Tells the Truth,” where key indicators to accurately measure the profitability of vehicle sale were discussed.
Visitors to our stand could experience firsthand tools like Autologica Analytics, a data analysis module specialized for the automotive industry, and our new Inventory App for physical stock counting.
It was a pleasure to welcome many of our dealership customers who stopped by, and to speak in depth with dealership managers, allowing us to hear firsthand the concerns of those who trust Autologica.
With all this, we can say that Auto.Tienda 2025 left us with much more than just networking.
It was a day of work, dialogue, and exchange that once again confirmed the importance of such forums to collectively envision the industry’s future. At Autologica, we celebrate having shared this event and reaffirm our commitment to supporting dealerships on their digital transformation journey with solutions that enhance their management and profitability.
